Wild Fest is a free event put on at Central Washington University featuring activities, food, and live music. To promote the event, the Publicity Center started with a design and quickly dispersed it through print and social media. My job was to translate the design and overall feel of the event into video and animation.
With video and animation today, it is important to create content that can be viewed on a variety of platforms. To insure accessibility, this animation was built with vertical video in mind.
Multiple other promotional videos were released weekly. A difficult part of the festival was that it was located on a field a couple blocks from the center of campus. In order to reinforce this fact, the location is embedded into the video.
After the event, a recap video was made to engage participants and promote next years event.