Each quarter at The Central Washington University Publicity Center, a publication is released detailing upcoming events. Producing video for college students requires content that is both engaging as well as accessible for everyone.
In a departure from traditional media, vertical video has become one of the best ways to reach a mobile audience. On Instagram, vertical content posted to "stories" receives 3-4 times the views compared to traditional posts.
In an effort to remain quick and consistent, An Essential Graphic template matching the quarterly theme is created from scratch. With the ability to fill in custom graphics on the fly, production of the weekly hype video was reduced to 30 minutes.